Hi there—
I'm Rebecca.

Digital launch example: eSIM, with Air Canada

My title was Product Manager, but most of my days went to the parts that keep a big launch on track: work back schedules, planning meetings, agendas, briefs, and making sure every department told the same story.

Project

A $25M digital transformation that expanded eSIM nationally across web and app, including an exclusive multi-year partnership with Air Canada: onboard activation, sponsored in-flight Wi-Fi and passenger messaging.

My role

Co-led the rollout, aligned 12+ internal teams, and wrote the creative briefs and channel plans. Represented Bell to Air Canada and managed the support materials and launch plans.

Execution

Ran recurring planning meetings with senior stakeholders, built business cases and presented to VPs to secure funding, and kept product guides and documentation current.

Results

eSIM activations grew 68% year over year. Two-time Bell Excellence & Innovation Award recipient (2023, 2024). Earlier, as a Digital Analyst, I built a business case that won $750K in funding.

Partnerships & brand activation example: Aga Khan Museum, Toronto

Take Your Seat brings global photography to the public. I led the brand activations that put that work in front of new audiences, and the partner relationships that made them possible.

Project

Live activations at two high-traffic Toronto locations, the Aga Khan Museum and The Well, built around global photography and cultural storytelling.

My role

Led multi-channel strategy across Ontario and served as liaison to embassies, luxury hotels, museums and tourism boards, lining up each partner's goals with our campaign message.

Execution

Managed print production, budgets and timelines, and kept the message consistent across print, web, social and the live space. Completed a 3-month creative residency with the Peninsula Hotel in Beijing (Sep 2024).

Results

Newsletter subscribers grew 4× within one quarter.