Hi there,
I'm Rebecca.

I'm a brand marketing and communications specialist. At Bell, I co-led a $25 million national eSIM launch, including an exclusive partnership with Air Canada. Now I run Best Yet Digital, where I write press releases, brand messaging and website copy for small brands. Before all of this, I spent 14 years acting in film and TV.

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I'm proud to have worked with

Portfolio

Launches, content and partnerships

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Digital launches Content & messaging Partnerships & brand activation

Digital launches

Launching eSIM across Canada at Bell

Product Manager, Emerging Technology · Bell, Canada's largest telecom company · 2020 to 2024

News coverage: Bell lets customers activate eSIM online

Travel landing page for visitors to Canada

Air Canada announcing free onboard Wi-Fi with Bell

At Bell, I co-led the $25M national launch of eSIM across web and app. I wrote the creative briefs and channel plans, ran the planning meetings, and kept 12+ internal teams on one timeline.

One of my proudest moments was our exclusive partnership with Air Canada: passengers could activate an eSIM on board and get sponsored in-flight Wi-Fi. Bell became the first in Canada to offer real-time digital eSIM activation, while competitors still relied on snail mail.

68% year-over-year growth in eSIM activations (2023), and two Bell Excellence & Innovation Awards.

Content & messaging

Brand messaging for two very different clients

Founder & Marketing Consultant · Best Yet Digital · 2024 to present

Two very different clients with the same need: a clear message for the right audience. Got Lucky Labs is an at-home STI testing startup with a rebellious streak. Distinctive Foods is a long-running maker of crackers and desserts that wanted a sharper pitch for food buyers.

For Got Lucky Labs, I created a voice that's bold and cheeky but still earns trust, then wrote the full website copy and the launch press release, which the Santa Barbara Independent published. For Distinctive Foods, I rewrote the brand messaging and website copy. I led the brand presentations for both teams.

Read the release View my agency

Partnerships & brand activation

A photo installation at the Aga Khan Museum

Brand Manager (Part-Time) · Take Your Seat · 2022 to 2024

Photo installation at the Aga Khan Museum, Toronto

Take Your Seat is a father-son travel photography project and a team of four. For three years, part-time, I led its brand activations in Toronto and was the main contact for the embassies, luxury hotels, museums and tourism boards we partnered with.

At the Aga Khan Museum, I worked with the museum team on a photo installation: choosing the photos, managing print production, the budget and the timeline, and running the social rollout. We followed it with an activation at The Well, with Indigo.

Our newsletter subscribers grew 4× in one quarter.

View Take Your Seat

Writing

Read my work

Press releases, brand messaging and web copy I wrote for clients.

Press release

Got Lucky Labs launch

Launch announcement for an at-home STI testing startup, published by the Santa Barbara Independent.

Read it →

Brand & web

Got Lucky Labs web design

Website design and copy for Got Lucky Labs: a playful voice that still reads as trustworthy for a health product.

View the design →

Brand & web

Distinctive Foods refresh

New brand messaging and website copy for a long-running cracker and dessert maker, to make its pitch to food buyers clearer.

View the live site →

Presentation

Got Lucky Labs brand deck

Messaging pillars and creative direction presented to the Got Lucky Labs team.

View the deck (PDF) →

Blog

Got Lucky Labs blog

Editorial calendar and first posts for Got Lucky Labs' new blog.

Launching Nov. 1, 2026

Presentation

Distinctive Foods brand deck

Positioning and messaging deck for Distinctive Foods.

View the deck (PDF) →

On camera

I've been on the other side of the camera

As a kid and young adult, I spent 14 years acting in film and TV, in lead and supporting roles. Along the way I was nominated for a SAG award for Outstanding Performer (2011). Some of my favorite projects are on IMDb.

IMDb

Rebecca Windheim

Actress · Soundtrack

Known for

Black Swarm
Family Biz
The Last Templar
The Year Dolly Parton Was My Mom

View my IMDb page →

Let's work together.

I'm based in D.C. and would love to hear what you're working on.

Best,
Rebecca

Email
becwindheim@gmail.com
Phone
(954) 405-5251
LinkedIn
rebecca-windheim